Portfolio: Heinz Ketchup

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At Wieden+Kennedy, I’ve led the social strategy for the Heinz Ketchup account. Working with one of the most iconic brands in the world is a privilege and a challenge. In every piece of content, our goal is to build brand love and long term equity with our target millennial parent demographic.

 
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Because Chrissy Teigen and her daughter are self-proclaimed Heinz fans, packets specifically, I illustrated a digital birthday card for Luna to share on Heinz’s social media.

Because Chrissy Teigen and her daughter are self-proclaimed Heinz fans, packets specifically, I illustrated a digital birthday card for Luna to share on Heinz’s social media.

Luna Legend lovingly calls Heinz Ketchup packets “Dip Dip”

Luna Legend lovingly calls Heinz Ketchup packets “Dip Dip”

 
brandingLiana HollandComment